Humberto Cruz is an illustrator and graphic designer based in San Diego, CA. Influenced by pop culture, fashion and color, he describes his work as spontaneous, quirky, fun and enthusiastic. He primarily works with pastels, markers, acrylics and spray paint and focuses on digital media from initial concept development, to art creation. His clients include Snapchat, Chanel, Apple Music, Bvlgari, Rizzoli Publications and David Guetta.
The world has changed a lot since covid. I wanted to focus on positive messages and I like working with a lot of color when I draw. Colors can change your mood and the way you see things in life. - Humberto Cruz