About us

Who we are

Born and raised in NYC, ArtSugar founder Alix Greenberg spent nearly a decade working in the Fine Art industry before launching in 2017. With a BFA from Cornell and an MA from Christie's Education, Alix combined her love of drawing and art history with her dedication to giving back and ArtSugar was born.

Alix runs ArtSugar from the West Village in NYC. She is a member of the Female Founder Collective, a Jewish Week 36 Under 36 2019 recipient, an alumna of Project Entrepreneur (Rent the Runway Foundation x UBS), as well as an alumna of VentureCrush.


What we do

ArtSugar is the female-founded e-commerce retailer pioneering art curation for the Instagram generation. ArtSugar solves the challenges millennials and Gen Z face when buying art, successfully bridging the gap between mass-produced wall art & home decor and the high-end original art market with an exclusive selection of eye-catching, affordable art prints & decor by popular artists on Instagram, expertly curated by founder & fine artist Alix Greenberg. ArtSugar provides a seamless e-commerce destination for people to buy the art they “like” on social media, and beyond. Customers know to come to ArtSugar for its chic and uplifting aesthetic featuring on-trend designs, bright colors, and stylish patterns - all at an accessible price point. Plus, ArtSugar donates proceeds from every purchase to a selection of notable charities.


Art makes life sweet. Giving back makes it sweeter®

Our values

ArtSugar donates proceeds from every purchase to a selection of notable charities, with partners including God's Love We Deliver, GYRL WONDER, and the Trevor Project.